Urban Wealth | Our Process
How Our Process Works

A simple step-by-step property development process.

Urban Wealth is designed for people who want exposure to property development without becoming hands-on developers themselves. You bring the equity or funding position. We source the land, match the builder, manage the build, and coordinate the sale.

The Urban Wealth process
Clear. Structured. Managed. Built for clients who want guidance, delivery oversight, and an exit strategy from day one.
1. Confirm fit

We assess equity, borrowing capacity, timeframe, and whether the model suits your situation.

2. Match the deal

We source the land first, then match a suitable known builder.

3. Deliver + exit

We coordinate the build, then promote and sell the final product.

Plain English

What this page is for

This page exists to make the Urban Wealth model easy to understand. The main website explains the opportunity. This page explains the process. It is designed to reduce confusion, answer objections, and show first-time developers exactly what happens next.

Step-by-Step

The Urban Wealth armchair development process

This is the practical journey from first conversation through to sourcing, delivery, and final sale.

01

Discovery call

We start with a strategy call to understand your position, goals, and whether Urban Wealth is likely to be a fit.

  • Equity or cash position
  • Borrowing capacity
  • Timeframe expectations
  • Which model may suit you
02

Finance and suitability review

Before we start sourcing projects, we need to validate whether the numbers and structure are commercially realistic for your situation.

  • Initial finance pathway discussion
  • Capital position review
  • Suitability screening
  • No-fit or next-step decision
03

Engagement and sourcing fee

Once you decide to proceed, you formally engage Urban Wealth and pay the sourcing fee. This activates the project search and internal work.

  • Client engagement confirmed
  • Sourcing work begins
  • Internal resources allocated
  • Project search commences
04

Land sourcing

We source the land first. The site is the foundation of the deal because it influences demand, end values, product strategy, and exit.

  • Demand-led location focus
  • Saleability considered early
  • Project economics reviewed
  • Exit strategy considered from day one
05

Builder matching

Once the site is identified, we match it with a suitable known builder and product type. We work with known builders and prefer a fixed-price build structure where appropriate.

  • Builder selected after land
  • Known builder relationships
  • Scope aligned to the site
  • Build pathway clarified
06

EOI and land contract

You complete the developer’s Expression of Interest. The developer uses the EOI information to prepare the land contract.

  • EOI completed by the client
  • EOI fee typically $1,000–$5,000
  • EOI fee forms part of the land deposit
  • Land contract then issued for review and signing
07

Finance and pre-construction

We help coordinate the finance pathway while the project moves into pre-construction. Council approvals are handled by the builder under the fixed-price build contract.

  • Valuations and finance pathway support
  • Builder contract finalisation
  • Approvals coordinated by builder
  • Construction readiness confirmed
08

Construction, completion, and sale

Urban Wealth manages the build process, coordinates progress, and then promotes and sells the final product on your behalf.

  • Build coordination and oversight
  • Progress and milestone management
  • Marketing and sales strategy
  • Buyer management and exit execution
Roles and Responsibilities

What Urban Wealth does vs what you do

This is an armchair model, but it is still important that clients understand where Urban Wealth takes the lead and where client decisions are still required.

What Urban Wealth does

  • Sources the land opportunity
  • Matches the builder after the site is identified
  • Coordinates feasibility and delivery planning
  • Helps coordinate the finance pathway
  • Manages the build process and project oversight
  • Promotes, markets, and sells the final product

What you do

  • Provide accurate financial information and background details
  • Confirm whether the opportunity suits your position
  • Sign the relevant documents and agreements
  • Pay agreed fees, deposits, and project-related costs
  • Make key decisions when approvals are required
  • Obtain independent legal, tax, and financial advice where needed
FAQ

The questions smart people ask before they book

These answers are designed to give you clarity before a strategy call. The call itself is where the detailed numbers, suitability, and risk discussion happen.

Do I need development experience?

No. The model is designed for people who want a structured, managed pathway rather than a hands-on developer role.

What is the sourcing fee for?

The sourcing fee is paid once suitability is confirmed and you engage Urban Wealth. It covers the work required to begin identifying and assembling a suitable project on your behalf.

What is the EOI?

The EOI is the Expression of Interest document supplied by the land developer. You complete it so the developer can prepare the sales contract for the land.

How much is the EOI fee?

Typically the EOI fee is between $1,000 and $5,000. It forms part of the deposit to settle the land.

Who handles council approvals?

Council approvals are handled by the builder as part of the fixed-price build contract.

Do I manage the builder or sales agents?

No. Urban Wealth coordinates the land sourcing, builder matching, project oversight, marketing, and sale. You are involved at the key decision points, not in the day-to-day management.

Does Urban Wealth sell the final property?

Yes. As part of the feasibility there is a selling agent fee, and Urban Wealth promotes and sells the final product as part of the exit strategy.

What risks should I understand?

Property development involves risk. Timing, finance, approvals, construction, and market conditions can all affect outcomes. Urban Wealth focuses on reducing avoidable risk through better site selection, known builders, planning, and delivery oversight, but outcomes are never guaranteed.

Can SMSFs, capital partners, or JV structures participate?

Potentially, on a case-by-case basis. These structures are more complex and should always be reviewed with independent legal, tax, and financial advice.

How long does the process usually take?

Timelines vary depending on sourcing, finance, approvals, build schedules, and market conditions. The strategy call is where we give you a realistic view of the likely timeframe for your situation.

Book a Confidential Strategy Call

Want to see if this model fits your situation?

This call is designed to give you clarity: whether Urban Wealth is a fit, which model suits you, and what the next step looks like. If it is not a match, we will tell you quickly.

Important disclosures

Urban Wealth provides information of a general nature, shared for educational and discussion purposes. We are not licensed financial advisors, and nothing on this website should be considered personal financial, legal, tax, or accounting advice.

Property development and joint venture opportunities involve risk, and outcomes can be influenced by factors outside anyone’s control — including market conditions, timing, approvals, construction, and finance. While all reasonable care is taken in how projects are structured and assessed, outcomes can vary and are never guaranteed.

Any examples discussed are illustrative only and should not be relied upon as forecasts. Past experience or outcomes do not ensure future results. We always encourage you to seek independent professional advice before making any financial or investment decisions.